PRIVACY POLICY

We understand that your privacy and the security of your personal information is extremely important. This notice sets out what we do with your personal information, what we do to keep it secure, from where and how we collect it, as well as your rights in relation to the personal information we hold about you.

This policy applies if you interact with us through our stores, over the phone, online or otherwise by using any of our websites or interacting with us on social media (our “Services”).

 Who are we?

When we say ‘we’ or ‘us’ in this policy, we’re referring to Hash Clothing Limited T/A Sugarcane, a company incorporated in England and Wales with company number 05046082 and whose registered office is at 2 Cumbergate, Peterborough, PE1 1YR.

If we go through any merger, acquisition, change of control or otherwise, we will give you reasonable advanced written notice.

 What sorts of personal information do we hold?

  • Information that you provide to us such as your name, address, date of birth, telephone number, email address, bank account and payment card details and any feedback you give to us, including by phone, email, post, or when you communicate with us via social media;
  • Information about the services that we provide to you (including for example, the things we have provided to you, when and where, what you paid, the way you use our products and services, and so on);
  • Your account login details for our services, including your user name and chosen password;
  • Information about whether or not you want to receive marketing communications from us;
  • Information about any device you have used to access our Services (such as your device’s make and model, browser or IP address) and also how you use our Services;
  • Your contact details and details of the emails and other electronic communications you receive from us, including whether that communication has been opened and if you have clicked on any links within that communication. We want to make sure that our communications are useful for you, so if you don’t open them or don’t click on any links in them, we know we need to improve our Services.

 Our legal basis for processing your personal information

Whenever we process your personal information, the different legal bases we rely on are:

  • Consent: You have told us you are happy for us to process your personal information for a specific purpose;
  • Legitimate interests: The processing is necessary for us to conduct our business, but not where our interests are overridden by your interests or rights.
  • Performance of a contract: We must process your personal information in order to be able to provide you with one of our products or services;
  • Prevention of fraud: Where we are required to process your data in order to protect us and our customers from fraud or money laundering;
  • Public information: Where we process personal information which you have already made public;
  • Legal claims: The processing of your personal information is necessary for the establishment, exercise or defence of legal claims or whenever courts are acting in their judicial capacity; and
  • Legal obligation: We are required to process your personal information by law.

 How do we use your personal information?

There are a number of ways in which we use your personal information, depending on how you interact with us. If you do not provide your information to us, then we will be unable to interact with you in that way – for example, if you do not provide your name, address and account details when purchasing one of our products online, we will not be able to sell you that product as we would be unable to process your payment or deliver the product to you.

 We may use your information in the following ways:

 To provide our products and services - we need to use your personal information to make our products and services available to you. If you then decide to order any of our products or services then we’re delighted, thank you. After that, we need to provide them to you and process your payment. And we need to use your details to do all this.

 To personalise your shopping experience - we try to understand our customers so we can provide you with a great shopping experience, relevant marketing, personalised offers, shopping ideas and online advertising.

 For safety and security - we use your personal information to help provide safe and secure environments for our colleagues to work in, our customers to shop in and for our businesses to be conducted. To enable this we use CCTV, monitor online behaviour and carry out checks to help us ensure that our customers are genuine to prevent fraud and to help customers use our services appropriately.

 Analytics and profiling - we use your personal information for statistical analysis and to help us understand more about our customers.

 Contacting you - we use your personal information to contact you: either to conduct market research or to contact you about products and services from us. We may also contact you in relation to any questions you have raised with us or to discuss the status of your account with us.

 Cookies and similar technologies

We use cookies to help give you the best experience on our websites. For more information, please read our Cookie Policy

 Who might we share your personal information with?

 Our service providers - we work with partners, suppliers, insurers, aggregators and agencies so that they can help us provide the products and services you require from us. These third parties process your personal information on our behalf and are required to meet our high standards of security before doing so. We only share information that allows them to provide their services to us or to facilitate them providing their services to you. These third parties include:

  • Advertising companies;
  • Scheme providers – such as Visa and MasterCard –in order to manage your account and so your payments are processed;
  • Market research partners, who help us to analyse customer behaviour;
  • Social media providers – such as Facebook, Instagram and Twitter – where we interact with you on social media;
  • Third party vendors who help us to manage and maintain our infrastructure;
  • Logistics and delivery providers who enable us to deliver products you order on our websites;
  • Providers of temporary staff, who need access to certain personal information to carry out their role within the business;
  • Where relevant, our professional advisors, such as lawyers and consultants;
  • Companies that deploy our email campaigns for us because they need to know your email address to carry out these services;
  • Companies that provide insights and analytics services for us so we can stock the right products, send the right marketing campaigns and understand our business and customers better;
  • Security and fraud prevention companies to ensure the safety and security of our customers, colleagues and business;
  • Companies who assess faults and repair products on our behalf;
  • Companies administer competitions for us so they run smoothly;
  • Companies that enable us to collect your reviews and comments, both online and offline; and

 International transfers of personal information

From time to time we transfer your personal information to our suppliers or service providers based outside of the EEA for the purposes described in this privacy policy (please see the “Who might we share your personal information with?” section above for further details). Currently this includes transfers to the USA and India (for a full list of countries please contact us using the details in the “Contact Us” section below). When we do this, your personal information will continue to be subject to one or more appropriate safeguards set out in the law. These might be the use of model contracts in a form approved by regulators, or having our suppliers sign up to an independent privacy scheme approved by regulators (like the US ‘Privacy Shield’ scheme).

 Keeping you informed about our products and services

We would like to tell you about the great offers, ideas, products and services we have from time to time that we think you might be interested in. Where we have your consent or it is in our legitimate interests to do so, we may do this through the post, by email, text message or by any other electronic means.

 We won't send you marketing messages if you tell us not to, but if you receive a service from us we will still need to send you occasional service-related messages. If you wish to amend your marketing preferences, you can do so by logging into your account and amending such preferences as you wish.

Your rights

You have a number of rights under data protection legislation which, in certain circumstances, you may be able to exercise in relation to the personal information we process about you.

These include:

  • the right to access a copy of the personal information we hold about you;
  • the right to correction of inaccurate personal information we hold about you;
  • the right to restrict our use of your personal information;
  • the right to be forgotten;
  • the right of data portability; and
  • the right to object to our use of your personal information.

 Where we rely on consent as the legal basis on which we process your personal information, you may also withdraw that consent at any time.

If you are seeking to exercise any of these rights, please contact us using the details in the “Contact Us” section below. Please note that we will need to verify your identity before we can fulfil any of your rights under data protection law. This helps us to protect the personal information belonging to our customer against fraudulent requests.

How long will we keep your personal information for?

We will keep your personal information for the purposes set out in this privacy policy and in accordance with the law and relevant regulations. We will never retain your personal information for longer than is necessary. In most cases, our retention period will come to an end 7 years after the end of your relationship with us.

Security

We take protecting your personal information seriously and are continuously developing our security systems and processes. Some of the controls we have in place are:

  • We limit physical access to our buildings and user access to our systems to only those that we believe are entitled to be there;
  • We use technology controls for our information systems, such as firewalls, user verification, strong data encryption, and separation of roles, systems & data;
  • Systems are proactively monitored through a “detect and respond” information security function;
  • We utilize industry “good practice” standards to support the maintenance of a robust information security management system; and
  • We enforce a “need to know” policy, for access to any data or systems.

Contact us

If you would like to exercise one of your rights as set out in the “Your rights” section above, or you have a question or a complaint about this policy, or the way your personal information is processed, please contact us by:

Writing: at our address set out at the beginning of this document

By email: please email us sales@sugarcanejeans.com

You also have the right to lodge a complaint with the UK regulator, the Information Commissioner. Go to ico.org.uk/concerns to find out more.

Policy change

 This privacy policy was most recently updated on 25th May 2018. If we make changes to it, then we will take appropriate steps to bring those changes to your attention.